With business-to-business eCommerce, the pharmaceutical industry is experiencing tremendous growth. Online shopping has already changed how people shop. Even though B2C eCommerce is now well incorporated into our daily lives, the b2b business owners must realize that changes in the b2c industry demand changes in the b2b industry as well.

This holds especially true for the medicine supply. A pharmaceutical company might be hesitant to move its business process online. Conventionally, the b2b pharmaceutical industry sales channel has been managed by sales reps that were directly involved with clients to build relationships with customers and increase sales.

However, this also meant that they did not have the freedom to explore newer markets and possibilities. Alternatively, many sales professionals were apprehensive about the b2b e-commerce model in the medicine supply chain.

In this time and era where internet access is seldom a meter away from you, seventy-four percent of b2b customers research products that they need online. Also, once they have arrived at a decision, ninety-three percent will make their purchases online. Marketplaces selling wholesale medicine online have the same appeal for pharmacies, stockists, and distributors.

However, there is still a tremendous untapped potential where only eleven percent of the medical and pharmaceutical companies offer b2b eCommerce options. Therefore, medicine wholesalers can take advantage of the incredible benefits offered by b2b eCommerce.

B2B eCommerce in medicine is much more than an online ordering system. It is a great platform where wholesalers can grow their businesses. Pharmacies and pharmaceutical retailers are already shopping online. This means that if a wholesaler does not have an online b2bordering system, they are going to lose a lot of leads and potential sales.

With eCommerce solutions, wholesalers can position themselves in new markets without having to set up operations anywhere else as they make use of web-based and mobile applications.

In addition, a b2b eCommerce marketplace for medicine is open all day and night throughout the year, which means orders are received anytime and can be processed from anywhere.

Ecommerce solutions enable wholesalers and stockists to measure their business performance, including sales cycle, inventory changes, the efficacy of sales representatives and customer service, as well as product mix.

Additionally, data can reveal who their customers are and who are potential customers so that the sales team can create customized campaigns to target the untapped potential. All of this data means that, over time, you will be able to improve customer satisfaction.

In the pharmaceutical sector, business-to-business eCommerce solutions help create newer sales channels, which could be any internet-savvy device like smartphones and tablets, laptops, PC, among many others. Having products displayed on an online b2b pharmaceutical store business growth.

A business-to-business online commerce marketplace has shifted the workload of the sales team by freeing up time and energy spent on taking and submitting orders and interacting with customers. Additionally, linking the website to your ERP can reduce order errors, improve shipping and inventory processes, and simplify billing.